Darragh Hannan
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3M Innovation Center, Washington, DC
Exhibit/Graphic Designer: Space150

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Minnesota Mining and Manufacturing, known as 3M, opened a center in Washington, DC, and wanted the lobby of the building to highlight five of the areas of products it is known for: transportation, energy, healthcare, consumer, construction. 

Each area had 9' tall acrylic panels that were 3/4" thick and printed on both sides. Each panel had 3M materials used in new ways that required extreme precision in both printing and assembling, in addition to coordination of the printing and fabrication process. I worked closely with the project manager and printer to get sample prints of each material, ensure precision in the digital files, and communicate clearly with the designers.
Picture of words printed on 3M reflective material normally used for road signs.
The intro panel to Transportation, printed on material normally used for traffic signs.

Image of panel at an angle to show the different layers in each picture.
Fig. 1 - These images are printed on both first and second surface for a layered effect.
Image of panel with printing on first surface and 3M Fasara material applied second surface.
Fig. 2 - Printing on first surface with 3M Fasara material applied on second surface.
Image of hands inserting a cylinder into a hole in a panel.
Fig. 3 - A panel, printed both first and second surface, with interactive canister element.
There were about 29 acrylic panels to be printed / fabricated in the whole project and three spare panels, so there was little room for error. Additionally, each 3M material had their own challenges. For example, the intro panel to the Transportation section was printed on reflective material used for traffic signs. The reflection enables better visibility at night but also confuses the laser in the printing machine. The solution was to use an older machine without a laser.

Other questions that arose:

  • Is the printing translucent/opaque? This may require an extra layer of ink to achieve the effect.
  • Is the printing on first or second surface? This changes the order of the layers of ink.
  • How best can I convey this information to the designers?
  • Is the printing supposed to create a layered effect (Fig. 1)? If so, are the digital files set up properly?
  • Are 3M materials applied on the first/second surface? This changes the order of printing/material application (Fig. 2).
  • Are there cut paths indicated for 3M materials (Fig. 2) or do we just have to wing it? Answer: depends.
  • Does the panel require external hardware or electronic wiring?
  • Will the hardware chip the ink during installation? How to prevent that?
  • In the case of the canister panel (Fig. 3), will the friction of the canister cause the ink to chip over time?
  • In the case of the canister panel, will the canister structure (pictured behind), align with the printing?
  • What happens if there is a mistake - a typo in the copy, a scratch on the acrylic, chipped ink, etc? Answer: fortunately, there were various creative solutions rigged to mitigate and minimize the damage.
  • How do we keep the designers informed in real-time if they're located in Minnesota? Answer: a lot of video calls.
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dhannan1[at]gmail.com     ||     @ta.darragh
  • Design
  • Illustration
  • About